Jenna LoMonaco: Launching Global Careers

Join us for an inspired episode of "A Path Unfolding" as host Jesse Brede sits down with Jenna LoMonaco, Head of US Marketing at ONErpm. Jenna shares her journey from launching iconic acts like Mumford & Sons and Childish Gambino, to building innovative marketing teams that empower artists globally. Delve into Jenna’s perspective on artist storytelling, global music distribution, career lessons, and why diverse voices are crucial to a thriving industry. Discover how Jenna leads a 40+ person team, mentors new talent, and connects artist stories to fans worldwide. Learn how ONErpm helps artists succeed—on their own terms—in fast-changing music markets from Brazil to Turkey to Africa. If you’re an artist, manager, or music lover curious about building your own sustainable career, surviving industry ups and downs, and defining success on your own terms, this episode is for you. 00:00 Introduction to Jenna Lomonaco and Her Journey 02:51 The Rise of Mumford & Sons: A Marketing Success Story 05:53 The Art of Pitching Artists: Crafting Their Stories 09:14 Childish Gambino: Evolution of an Artist 11:58 Navigating the Music Industry: From Cobalt to Island Records 14:45 Transitioning to OneRPM: New Challenges and Growth 17:55 Managing a Large Team: Leadership Lessons 20:54 Understanding OneRPM: A New Era in Music Distribution 28:55 Blurring Lines in Music Management 31:11 Emerging Markets in Music 35:55 Redefining Success for Artists 41:25 The Importance of a Supportive Team 45:15 Global Marketing Strategies in Music 49:35 Budgeting for Emerging Artists 52:00 Navigating Influencer Marketing 57:12 Diversity and Inclusion in the Music Industry Connect: - Jenna LoMonaco Instagram: https://www.instagram.com/jennasourus/ - Jenna LoMonaco LinkedIn: https://www.linkedin.com/in/jennalomonaco/ - ONErpm Official: https://onerpm.com/ & https://www.instagram.com/onerpm - A Path Unfolding Podcast Instagram: https://www.instagram.com/apathunfolding - Jesse Brede Instagram: https://www.instagram.com/jesse.brede - Gravitas Recordings Instagram: https://www.instagram.com/gravitasrecordings 🎧 Like, Comment, and Subscribe! Share your favorite moment from Jenna in the comments and let us know who you want to hear next. Your support helps us spotlight the unique stories and lessons of artist life. Here is a transcript of the video: We started working with Mumford from the very beginning when they were starting to get a buzz in the UK. But really no one knew them here. Right. And so I think their first week that that album came out, it sold like 400 records. Like it was like very, very small. We took them to every partner you can think of, radio, Billboard magazine, any partner that we would want to work with. and we just had them do. This is an amazing artist story of success in the music industry. This video highlights the early promotion efforts and the journey from obscurity to eventual success, resulting in them becoming one of the best selling artists. NONE.

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