Founding an internationally renowned record label and making your podcast a hit with Jesse Brede

This episode of Be On Air features founder and leader of Gravitas Recordings, Jesse Brede. Jesse has been in the electronic music scene for over two decades where he began his career deejaying, renting out equipment and speakers for the events and eventually opening for big name artists like Deadmau5, Kascade, Scrillex, and more. He has also managed artists such as CloZee, Beats Antique, Bluetech, and Desert Dwellers. Holding the title of Facilitator of Dreams, Jesse is dedicated to supporting artists in reaching success through his four companies: Lion’s Share Digital, Gravitas Recordings, Gravitas Create, and Pivotal.

We start of the episode hearing the story of how K.Lee and Jesse met and began working together. Further in we discover how Jesse founded a record label, four highly successful online companies, and helped dozens of artists make their name in the scene. We wrap up the conversation discussing the challenges of the music industry today, the influence of psychedelics and alternative medicine on creatives, and as always get some fantastic book and podcast recommendations. Jesse’s book recommendations: Malcolm Gladwell’s The Tipping Point, Aubrey Marcus’ Own the Day Own Your Life, and Ari Herstands How to Make it in the New Music Business. Podcast recommendations: The Tim Ferris Show.